Selected work
Projects, told as decisions
Not a gallery. Each case explains the problem, the call I made, and what happened — because the decision is the work.
Fifteen years turning vague briefs into working things: brand identities, live visuals, communication platforms, real-time 3D, and now AI-powered production tools. The deliverable changes. The thinking doesn't.
The diagram above shows the box closed. This is what happens inside it — the same path, whether the output was a brand, a platform or an AI tool.
Projects rarely arrive well-defined. They arrive as "we need something for…". I've spent years listening to people from very different worlds — congregations, missionaries, executives — and turning what they mean into what we'll build.
Strategy pitches to high-level clients · requirements work across three continents.
A trained eye, not a trend feed. Photography, brand identity, motion, directing cameras — years of deciding what looks right and saying why.
3 brand systems · video direction · professional photography.
Flash in 2010, WordPress at scale, Unity & Unreal certified, AI APIs in production. I pick the tool for the problem — and learn it fast if it's new.
2 Unity certifications · Unreal portfolio · live apps on the Anthropic API.
Live-visuals pipelines for events. A communication platform serving 100+ users worldwide. AI tools generating tailored content on demand. The deliverable is always a system that keeps working after I step away.
Wycliffe Global Alliance platform · Verbtrainer & Satzgerüste, in production.
I train the users, write the manuals, read the usage data and report back. In Spanish, in English — and now in German.
Remote trainings for distributed teams · documentation · data reporting.
A system that produces results repeatedly — not a one-off deliverable.
Not a gallery. Each case explains the problem, the call I made, and what happened — because the decision is the work.
I don't collect certifications — I use them as stress tests. Whenever a tool becomes part of how I work, I take the full official path and the exam, to find out exactly where my command of it ends. The diploma matters less than the map it gives me: here is what I know, and there is the road still ahead.
Unreal Engine & Unity · Resolume & live media tech · Adobe suite · photography & camera direction · WordPress · Node.js, Express, SQLite · Git & cloud deployments · prompt design for production AI features.
Listening until the real requirement appears · presenting to decision-makers · training people with any level of familiarity, patiently, in Spanish and English (German underway) · documenting so things survive without me · staying calm when it's live and there's no second take.
Based in Berlin. Working in English, Spanish and German. Open to Creative Technologist, AI-driven content and visual systems roles.
Write me — lromerorodriguez@proton.me
